Edinburgh Festival Fringe · London tour
Runaway
Official sponsor of a new play, from the Fringe to London
Client
Beyond Borders
Role
Official Sponsor, 49 Productions
Location
Edinburgh & London, UK
Year
2023
Recognition
Three four-star reviews · London Pub Theatres Magazine, Theatre Weekly, Rated Reviewed
The brief
49 Productions was the official sponsor of “Runaway”, written and performed by Zuzana Spacirova and directed by Oettie Devriese, through its 2023 run: the Edinburgh Festival Fringe at theSpace @ Surgeons’ Hall, with the 49 Productions mark on the Edinburgh posters, followed by a tour of London fringe theatres from Camden to Clapham.
Beyond the sponsorship, 49 Productions backed the production on the ground, so that a new piece of independent theatre could reach a festival audience and keep touring afterwards.
Logistics and accommodation management
Technical support
Venue and artist liaison