Esports World Cup · Riyadh
Qiddiya City Activation
An immersive brand exhibition at the Esports World Cup
Client
Done + Dusted
Role
Exhibition Production Manager
Location
Riyadh, KSA
Year
2025
The brief
An immersive brand world introducing Qiddiya, Saudi Arabia’s new capital of entertainment, sport and culture, to the audience of the Esports World Cup in Riyadh.
Led design delivery from the creative team’s drawings to an open door: contracting suppliers, managing production schedules and overseeing build and derig.