Expo 2025 Osaka · Japan

Qiddiya City Activation

An immersive brand exhibition at Expo 2025

Client
Done + Dusted

Role
Exhibition Production Manager

Location
Osaka, Japan

Year
2025

Recognition
Over 9,000 guests in under 48 hours

The brief

An immersive brand world introducing Qiddiya, Saudi Arabia’s new capital of entertainment, sport and culture, to the audience of World Expo 2025 Osaka.

Led design delivery from the creative team’s drawings to an open door: contracting suppliers, managing production schedules and overseeing build and derig. The exhibition welcomed over 9,000 guests in under 48 hours.

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Cityscape 2025 Rua Al Haram Al Makki

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Qiddiya Activation @ Riyadh Esports World Cup